Multi-Tower Project Enters Pipeline Near Braves Stadium, Battery

Revised, half-billion-dollar “South Spring” proposal calls for towers up to 20 stories, offices, hotel, more

Originally Posted By Josh Green to Urbanize Atlanta on 9/11/24

A development proposal once envisioned as a new gateway into the City of Smyrna near the Atlanta Braves’ mixed-use mecca has grown significantly larger behind the scenes—to the tune of nearly a half-billion dollars in expected project costs.

That’s according to filings made this week by Roswell-based developer RASS Associates with the Georgia Department of Community Affairs that outline what’s now called “South Spring,” a proposed multi-building hub within walking distance of The Battery Atlanta.

South Spring would rise from vacant land the city has long eyed for economic development at 2800 and 2810 Spring Road in Smyrna, where another, smaller project called The Emerson Center was put together by the same developer as the pandemic ebbed in 2021.

The main two structures at South Spring would rise up to 20 stories and include 650 multifamily units. That would be surrounded by a 10 to 12-story structure with a mix of 250 hotel rooms and roughly 200,000 square feet of offices.

Elsewhere, plans call for two buildings standing two stories with 175,000 square feet of commercial space, in addition to a public plaza and park area, according to the DRI filing.

Beneath all of it would be a 1,700-space, underground parking garage that one development official described to the AJC this week as being like “Atlantic Station on steroids.”