North of downtown Marietta, 600 homes set for groundbreaking

GreenHouse project marks largest metro Atlanta land acquisition for national builder Beazer

Originally Posted By Josh Green to Urbanize Atlanta on 11/15/24

One of the nation’s largest homebuilders is set to move forward with its biggest land development to date in metro Atlanta, promising a mix of housing that’s exceptionally green.

Officials with Atlanta-based Beazer Homes have scheduled a groundbreaking ceremony Wednesday morning at a site nearly the size of Piedmont Park, situated north of downtown Marietta, for a 591-home project called GreenHouse.

The 150 Laura Lake Road project will take shape just east of the Interstate 75 and I-575 split, south of Barrett Parkway near the Town Center at Cobb shopping center.

According to site plans, a lake and cemetery border the property today and will be preserved.

GreenHouse plans call for a mix of townhomes, ranch-style, and two-story homes, all of them certified under the U.S. Department of Energy as a Zero Energy Ready Home. That certification indicates a level of construction that exceeds all local construction and energy codes, according to Beazer officials.

GreenHouse amenities are expected to include miles of nature trails (sample name: “The Long and Winding Road”), pocket parks (one called “Poets Corner”), and gardens, with a goal of creating a relaxed atmosphere, per Beazer officials.

The first GreenHouse homes are scheduled to be released for sale in fall 2025.