J.P. Morgan Asset Management, Principals of Georgia Capital and Paran Homes Launch Build-To-Rent Development Company

Originally Posted on PRNewsWire.com on 2/13/25

Institutional investors advised by J.P. Morgan Asset Management in partnership with the principals of Georgia Capital, an Atlanta-based residential investment and development firm, and its affiliated production homebuilding company, Paran Homes, today announced the launch of Laseter Development Group (“Laseter”). This newly created, vertically integrated build-to-rent (BTR) development company will look to increase the housing supply by building single-family rentals in high-demand areas across the Southeast. Institutional investors advised by J.P. Morgan Asset Management and the principals Georgia Capital and Paran Homes each own 50% of Laseter.

Laseter is dedicated to addressing the U.S. housing shortage by leveraging its comprehensive in-house land development and home building expertise. The company will collaborate with outside partners to complete its developments, as well as provide third-party general contracting services to other BTR developers. The first two developments are expected to break ground this year in the suburbs of Atlanta, GA, and Nashville, TN, featuring 165 and 126 homes, respectively. 

“This initiative underscores our strategic focus on the BTR asset class and reinforces our commitment to this high-conviction sector,” said Chad Tredway, Head of Real Estate Americas at J.P. Morgan Asset Management. “Demographic shifts and job growth in the Sunbelt are driving increased demand for single-family housing. With Millennials seeking more space and housing prices at record highs, many are turning to rentals, fueling the growth of this sector.”

Preston Meyer, Portfolio Manager at J.P. Morgan Asset Management, added: “This partnership provides an opportunity to create value for our clients, partners and local communities by building new housing solutions to meet the rapidly growing demand.”

Whit Marshall, a seasoned leader with over 20 years of land, development and residential construction management experience, will serve as Founder and CEO for Laseter.

“We are big believers in the need for housing alternatives in this country. The institutional world and the production homebuilding world are very different. We believe that the combination of our land development and production homebuilding expertise with J.P. Morgan’s scale and investing perspective positions us to be at the forefront of this unique opportunity in the early stages of this new real estate sector,” said Marshall.