Centennial Yards Switches Gears, Plans To Build Third New Hotel

Hotel component with retail in works along Elliott Street, where residential build was envisioned

Originally Posted By Josh Green to Urbanize Atlanta on 10/07/24

Another section of the massive, multi-billion-dollar Centennial Yards development is gearing up to move forward downtown, but not as previously planned.

As officials confirm to Urbanize Atlanta, Centennial Yards Company is putting plans together for a third new hotel at the former Gulch site, adding to a pipeline in the former Gulch that includes two hotels under construction now, with thousands of more hotel rooms planned in coming years.

The latest hotel’s 88 Elliott St. site is a long, slender piece of land situated between active rail lines and the historic Castleberry Hill neighborhood.

It’s an empty parcel today, across the street from the former Elliott Street Pub and Atlanta Fire Station No. 1, near the western section of the pedestrians-only Steele Bridge.

Centennial Yards officials initially submitted the project to the city as a multifamily residential building standing a maximum of about five stories, crowned with rooftop decks.

But developers are now seeking a Special Use Permit to build a 127-room hotel on the parcel with an unspecified amount of retail space at street level.

“The commitment to affordable housing within the district remains a priority,” despite the switch in planned uses, Centennial Yards reps wrote via email.

Project leaders say no timeline for hotel construction will be available until the SUP and Site Approval Process are completed with city authorities. No renderings or other images for the hotel are available either, per officials.